Madison Marketing: Proprietary Expert Project Marketing Services

Madison Marketing, a subsidiary of Ascentus Capital, is a leading-edge company specializing in project marketing services for real estate developments. While Madison Marketing was initially created to offer comprehensive marketing services, today it is primarily utilized for Ascentus Capital's proprietary projects. By leveraging its expertise, we maximize cost savings, especially for lease-ups, and ensure guaranteed efficiency across all stages of marketing.

Core Project Marketing Services

1. Market Research and Analysis:

Madison Marketing provides comprehensive market research services, analyzing local and national market trends, demographics, buyer behavior, and competitor activity. This detailed analysis allows us to craft marketing strategies tailored specifically to the needs of our developments, ensuring that each project is positioned for success.

2. Brand Development:

Madison Marketing shapes and defines the brand identity of each in-house project, ensuring that it stands out in the marketplace. From naming and logo creation to building a compelling brand story, they create a strong, memorable presence for every development.

3. Strategic Marketing Campaigns:

Our in-house marketing campaigns are designed to incorporate both traditional and digital strategies. By leveraging a mix of online advertising, social media, email marketing, and print, Madison Marketing ensures that our projects achieve maximum outreach to potential buyers and investors, resulting in cost-efficient outcomes.

4. Sales and Leasing Strategies:

Madison Marketing works directly with our internal development teams to create effective sales and leasing strategies. Their insights on pricing, product positioning, and sales tactics align with market demand, ensuring the rapid lease-up of units while maintaining optimal cost control.

5. Digital and Visual Marketing:

To capture attention in today’s digital-first world, Madison Marketing offers cutting-edge visual marketing solutions. This includes high-quality photography, virtual tours, 3D renderings, and promotional videos that showcase each project’s unique features, driving strong engagement and ensuring marketing efficiency.

6. On-site Marketing Support:

Madison Marketing also provides on-site marketing services for our proprietary projects, setting up sales centres, model units, and hosting events to attract potential buyers. Their presence on-site streamlines the sales process and enhances the client experience.

A Results-Driven Approach for In-House Projects

Madison Marketing prides itself on a results-driven approach, ensuring that each of Ascentus Capital’s proprietary projects reaches its full potential. By tailoring solutions specifically to our projects, we achieve measurable outcomes and drive value for our stakeholders.

Trusted Expertise Within the Group

Madison Marketing's deep industry knowledge and proven track record in marketing and selling real estate projects allow Ascentus Capital to maintain control over the marketing process while ensuring the highest standards of quality and efficiency. Their work supports our real estate developments with clear, actionable insights and optimized strategies.

By combining creative marketing strategies with data-backed analysis, Madison Marketing helps Ascentus Capital achieve maximum returns on our proprietary projects, ensuring efficient lease-ups and cost-effective marketing.